EURObiZ Japan - Web Content Management
The Requirement
The European Business Council (EBC) in Japan needed a website to support a newly published magazine EURObiZ Japan. The monthly publication focusses on promoting European business in Japan, through solid journalism, creative design and savvy marketing.
The EURObiZ Japan website needed to fully support the magazine, and reflect its design and content.
EURObiZ Japan wanted the power to deliver a full refresh each month, in line with that months print content, and the ability to make more regular updates via blogs and RSS feeds. It was for this reason, that a CMS was put in place.
Our Approach
Our Japanese design partners Paradigm were implementing the design aspects to the magazine, and so we worked with them in the design process of the website. Having worked with them in the past, we could successfully combine both stylistic ideas and technical solutions to meet the EBC’s requirements.
A number of ideas were generated and proposed, including video content, interactive elements to the website, and revenue generation systems that could be brought in. Through a collaborative planning process, solid plans were put into place for implementation.
Our Solution
It was decided that a content managed system (a database driven application) was the best route for implementation. This way, the EBC can manage the content of their website with limited design customizability, easily and quickly. The website facilitates the use of online video, interactive comment services, Flick Book, social networking links, and a banner ad management system to generate revenue for the EBC.
The banner management system used was developed in-house using our ap16’s expertise and technology. Our lightweight banner serving and tracking application allows the EBC to deploy the EURObiZ Japan banner to any targetted website, without the need for technical input, and generate revenue from this.
The Results
EURObiZ Japan now have a fully supported content managed website in place, directly correlated to the EURObiZ Japan's magazine. ap16 implemented the site to grow with the EURObiZ Japan Magazine and with the latest developments in online media.
Non-technical staff can easily populate the site, managing its content, whilst enjoying the peace of mind that our on-going support is available anytime!
Tools & Technology Used
